Vortex Strategy presents

The Zenith Project

Adventure meets Spirituality for entrepreneurs who want 
exponential wealth, health and relationships

Vortex Strategy presents

The Zenith Project

Adventure meets Spirituality for entrepreneurs who want exponential wealth, health and relationships.

Zenith (n): The time at which something is most powerful or successful.

Being an adventurous leader is one thing.
Being a conscious leader is another.

Integrating adventure AND consciousness into your leadership will take your game to the highest level.

Do you want to unlock the keys to flow states, deep connection and exponential growth?

Are you ready to learn the formula for impossible?

Then you're in the right place.

Zenith (n): The time at which something is most powerful or successful.

Being an adventurous leader is one thing.
Being a conscious leader is another.

Integrating adventure AND consciousness into your leadership will take your game to the highest level.

Do you want to unlock the keys to flow states, deep connection and exponential growth?

Are you ready to learn the formula for impossible?

Then you're in the right place.

Courage is not the absence of fear. It is, rather, the total presence of fear, with the ability to face it. Instead of trying to hang on to the familiar and the known, we can learn to enjoy these situations as opportunities for adventure and for deepening.


Be courageous.
Be a pioneer.
Be extraordinary.

Unlike most people, who prefer to stay safe and play small, you are drawn insatiably to the unfamiliar, both in business and in life. Your ability to navigate chaos is your greatest gift…but isn’t it also your darkest shadow?

You have known since a young age that you are different. That you have a higher purpose. You expect the best, and you achieve the best, yet you have always struggled with the concept of ‘home’, of belonging, of being part of a tribe. It has fallen to you to carve out your own space in the world, and this means that you are a pioneer, an innovator. How does it feel to be a leader in a field that exists strictly by your own design and execution?

You crave freedom, and you have big dreams to enrich humanity. You’ve never been comfortable with the constraints of the 9 to 5 life because it just doesn’t make sense to you. You haven’t been able to wrap your mind around what it means to be forced into someone else’s reality. You broke the mold and you definitely don’t fit into one. 

You are someone who travels deep into the unknown. You live in a rich inner world that you have used your life experiences to shape, mold and perfect. You are unique. It feels like nobody else can relate to your way of being other than you. What if your shadow was in fact your greatest superpower?

Join us for an Adventure to your Zenith.

What if you could be part of a community of Adventure Conscious Entrepreneurs?

An exponential group of high-achievers, pushing boundaries, lifting each other up and enriching humanity together?

A place where adventure and consciousness come together to drive new thought leadership in the world?

A + C + E = Z

Leadership, business and spirituality are each their own unique flavor of adventure. 

For you, getting out of your comfort zone is not the challenge. 

It’s integrating what you find at the edge of the unknown.


You have a burning desire to enrich humanity, and understand we are one consciousness.

Expanding that shared consciousness is at the core of who you are.

You are doing the deep inner work that transformation requires.


The adventure of starting and running a business can be a lonely one.

As an entrepreneur, you are driven by the legacy you are leaving for future generations.

You crave a community of dreamers and achievers that is transforming the future




With us, you’ll find your Zenith. We’ve been beyond our comfort zone, We’ve experienced transformation on a at the deepest level. We’ve learned that epiphany happens out of context. That the challenges you face when you are out of your element act as a mirror for your day to day life. The wisdom of adventure is a world of paradoxes most people cannot begin to comprehend. What happens when you change your context and face your excuses head on.

Join the adventure of a lifetime with some of the most badass entrepreneurs on the planet, achieving  the impossible and enriching humanity together.

Introducing your guides

Vortex Strategy was born during a chance encounter between two remarkable people in a Vancouver coffee shop. Both had spent their lives being told they would do great things, but never what those things would be. Bullied at school and surrounded by chaos at home, both had grown up feeling alone and unsafe, and both had spent most of their lives battling depression. Running from something but what were they running towards?

For both Tom Lancaster and Curtis Friesen, healing was found in the great outdoors. Natural environments provided a surrounding where the rules of family, school and work no longer applied. Where they were free to just be. Where their sense of destiny and purpose had space to breathe. An opportunity to constantly test their edge, and learn from what they discovered there. A deep spiritual connection to something bigger than themselves. They found fulfilment in the unknown.

Tom Lancaster
Curtis Friesen

It was through adventure that both Tom and Curtis honed and refined their character, healed generational wounds, and unlocked their full human potential. In doing so they were able to unlock the innate high performer inside them as well. But it is not only adventures out into the wild world that provide sanctuary and healing. A spiritual practice is an adventure inwards. 

It was clear to both Tom and Curtis that spirituality and adventure are tightly woven together, but they were frustrated that there was nowhere to have that conversation. Frustrated that people put adventure, spirituality and business in separate boxes without accessing the sweet spot where they converged. 

The Zenith Project is the result of that frustration. It is a place for adventure conscious entrepreneurs to thrive, connect and enrich humanity.

Life at the top can be lonely

As an Adventure Conscious Entrepreneur, your potential is your biggest gift AND your biggest curse. While everyone around you thinks you’re flying high, you feel like you are standing still. Imagine if you closed the gap between imagination and reality. What would your life look like then?

Do we gravitate to risk because we want to live fast and die young? Or is it because we love the immersive experience of being fully committed to the moment? What we really crave is focus, not adrenaline.

Everyday life is boring. But isn’t living in a fantasy world equally dissatisfying? Merge your spiritual life and your craving for adventure into your daily life. Watch your business explode and experience the satisfaction of your fantasies and desires becoming reality.

Does it ever feel like innovation and peak performance are out of reach? Distraction is ever present when there are no maps for the path you travel. How does life change when you get the support and direction you need?

Your desire to innovate is unstoppable.

The world is in a state of emergency and you feel like it’s up to you to fix it. Humanity needs enriching, and fast. Your high-achiever brain and creative flair mean you are bursting at the seams with ideas. But how often does this leave you feeling overwhelmed and stuck? 

High achievers often experience success in one area while another falls apart. You are admired and venerated by others, yet feel like the laziest person you know. You might have all the outward appearances of success, but do you feel empty inside?

5 Challenges of Adventure Conscious Entrepreneurs ​​

1. Adventure is in your DNA

Not having adventure in your life is like a world without oxygen. Adventure is where you find the space to breathe. The place where you come into your own and feel truly alive. It’s not a choice, it’s a way of life.

2. You’re a pioneer

You are drawn insatiably towards the unknown. Chaos is your comfort zone. You are a visionary leader, a trailblazer, an innovator. But while people look to you for direction, the truth is you feel like you have no idea what you are doing.

3. You’re an extraordinary top performer

You expect the best, and you achieve the best. While everyone around you is astonished by the things you achieve, you often judge yourself, feeling like the laziest person in the room.

4. You’ve never really had to try

Things are easy for you. You rarely, if ever need help. People are astonished by the things you achieve, yet still you struggle to recognize your genius.

5. You’ve never felt truly safe

You grew up in an environment that was chaotic and somehow didn’t feel safe. While this makes you an expert at navigating the unknown, your secret fear is that no-one except you can be depended on to keep you safe.

The Zenith Project is an exclusive community of high performing leaders.

We innovate.
We’re unorthodox.
We march to our own drum.
& We snack on impossible goals.

Our clients are enriching humanity by solving global problems.

Homelessness. Food sustainability. Navigating polarising conversations. Healing the divide between men and women. Some of them include:

  • An ex general manager of a global PR firm
  • A project manager for one of the world’s biggest construction companies
  • A team of transatlantic rowing world record holders
  • A founder of an international adventure brand
  • A commercial real estate broker and serial entrepreneur
  • An ex-lawyer turned global food sustainability expert
  • A full spectrum consciousness coach and plant medicine guide
  • A leader in medical tech

And now, new for 2021, we are excited to invite you to join The Zenith Project.

Zenith (n): the time at which something is most powerful or successful.

The Zenith Project is a highly curated, uniquely tailored experience designed to get you out of your comfort zone and into your zone of genius.

An extraordinary community of Adventure Conscious Entrepreneurs.

Your peers.

Join us and rise to meet your Zenith

What you'll get when you join The Zenith Project:

  • Bring a sense of adventure back into lockdown
  • A deeper understanding of peak performance and how to generate flow states
  • Tools to understand and overcome the blocks and limiting beliefs that hold you back
  • Life-long connections with like-minded people
  • A community where breaking the rules IS the rule.
  • VIP access to exclusive, one-off events
  • Adventurous conversations
  • Adventurous assignments
  • Adventurous challenges

You make an impact.
Most dont.


  • You want a community of like-minded Adventure Conscious Entrepreneurs
  • You want to literally create your future
  • You want to integrate the wisdom of adventure and spirituality into your business
  • You want to go further with less effort than ever before
  • You want to grow your business exponentially
  • You value efficiency and excellence and refuse to compromise on either
  • You want to leave a legacy
  • You want to embrace the dark and the light of your own leadership
  • You want to explore the art of adventure consciousness
  • You want to smash through barriers and breakthrough to your full potential
  • You want to be time, money and location independent
  • You want to solve impossible problems
  • You want to be a leader with a committed team
  • You want to find a deep connection to purpose and meaning
  • You want to develop powerful visions that connect to your purpose
  • You want to put action before perfection
  • You want to embrace failure and risk
  • You want to practice the wisdom of slowing down and creating space


  • If you’re not excited about having your thinking challenged and engaging your genius, the ZENITH PROJECT is NOT the place for you

  • If you are not committed to becoming the most powerful version of yourself, the ZENITH PROJECT is NOT the place for you

  • If you are not committed to doing whatever it takes to create a new future for yourself and humanity, the ZENITH PROJECT is NOT the place for you.

  • And if you are not committed to creating at least a 10X return on your investment of time, money, energy and relationships, then The Zenith Project is NOT the place for you.



Incredible Support

The Zenith project is like the base camp for everything you want to achieve in life. You’ll receive world-class coaching in a small group setting. On top of that, you’ll be surrounded by innovators and pioneers, and you’ll have numerous opportunities to step into the unknown together.

Leadership opportunities

You’ll have opportunities to hone, develop and share your unique gifts with both your peers in THE ZENITH PROJECT and with our wider community. Explore, expand and grow as the adventures that present themselves close the gap between who you are and the leader you were born to be.


A world-class community

You’ll face challenges, but no longer alone. You’ll be surrounded by a ‘family’ of high-potential people who really get you, perhaps for the first time. Many will become your friends for life. You’ll be a member of a private Facebook group, where you can stay connected and have adventurous, challenging, soul-nourishing conversations.


Natural Creativity

Scientific studies have proved again and again that rest day is training day. Whether you are on the beach, in an orchard, or at the top of a mountain, inspiration is often found out of the office. In the unknown, unexpected and wild places. Unleash the wildest, boldest version of you.



As a member of The Zenith Project, your impact is no longer limited to what you can achieve with your business. You will be part of a community that exists for one purpose, to enrich humanity. As a group of leaders, pioneers and adventurers, we can achieve exponentially more than any one individual ever could.



When people change their context, their surroundings and invest in the unknown, when people seek out passionate individuals that are on the same journey, when people commit to themselves and their purpose, that is when the magic of transformation occurs. Impossible goals are achieved in the face of overwhelming odds. Commit to your transformation by stacking the odds in your favour.

What will your return on investment be from The Zenith Project?​

In The Zenith Project you will learn to create time, money, energy and relationships that are exponential.

What’s your biggest goal right now? What would it mean to achieve it?

If it’s not 10X then you are not playing full out.

See what people have been saying about working with Vortex Strategy

"In ten weeks working with Tom and Curtis, I achieved more in my business than in the last ten years"

"The chemistry was immediate and super positive. Together we worked through a series of critical exercises to isolate my true superpower that I have to share with the world. Meanwhile, they helped me look my true self in the eyes and see the passion that drives me for what it really is. How can you build your brand if you are fooling yourself about what your true motives are and where your passion actually lies?"

Squamish, Canada

“I had no idea how close to my dream life I actually was”

“Thank you both so much for your time and energy. It’s hard to put into words how much this means to me. While I love being around people, talking and sharing, I rarely find myself in a position where I am being questioned so honestly without being able to divert conversation away from myself. I’m used to the shoe being on the other foot. If I’m honest it makes me feel uncomfortable but that only suggests we are getting down to the nitty gritty where real change happens.

For the first time since I started my agroecology project, I’m feeling rock solid in my resolve to put my energy where I know it will serve me and the business best. Simply giving voice to these ideas brings them to life, and now they are out in the world. I have since appeared on TV twice, I’m in conversation with some major brands about collaboration, I have more volunteers on the farm than I know what to do with. I’ve reconnected with my yoga practice and given up sugar - I feel like I have so much more energy to drive this project forwards!

Byron Bay, Australia
Hungry earth agroecology 

“If You’re thinking about working with Tom and Curtis, don’t hesitate, just do it!”

“...Make it happen. Not only do they give you that really important mindset piece that allows you to get out of your own way so you can realise your potential, but they provide you with the tools, the insights, the strategies and the methodologies to really have the impact you deserve and to do the amazing things you have to do in the world.” Farnham, UK RealHalth and wellcness

"My work with them has shifted my perspective in ways that has led to exponential growth, breakthroughs, and insights I never dreamt possible in such a short time."​

When I first met with Tom and Curtis I was in a place of transition from one entrepreneurial landscape to another. I was very much in a mindset of action and getting things done and had a decent amount of fear around the timeline I had set out for myself for hitting the ground running and achieving some big financial goals. I was looking for tools, strategies, and hacks to expedite my transition, satiate my anxiety, and to attract success from outside of myself. After just one session with the two of them, they uncovered a deeper, more profound desire than the one I had walked in with.

They helped me to realize that my real goal was to provide exponential value for my clients, be of service in massively impactful ways, and to reconnect to a deep sense of being from which the miraculous could emerge. Needless to say, we started our coaching around that instead of my surface-level desire for instant success and money and the session that followed were transformative.

Tom and Curtis are inquisitive and genuinely phenomenal listeners. They hear not only the words that you share but also pick up on the feelings behind them and the energetic shifts that occur within you during your time with them and in how you show up after the time between sessions.

Tom and Curtis could see the greatness in me the moment I walked in the door and have had the commitment and courage to call me out when I am playing smaller than my vision or not in alignment with my highest purpose. They tell me the truths that no one else is brave enough to and hold me accountable to the huge goals and huge impact I am creating in the world. My work with them has shifted my perspective in ways that has led to exponential growth, breakthroughs, and insights I never dreamt possible in such a short time.

My life is a completely different place since working with these two and I can not put a price on that. My experience with them has been and continues to be exponentially valuable and a profoundly game-changing, paradigm-shifting experience. ​

Vancouver, Canada

The Zenith Project is by application only

The Zenith Project is a trail blazing project that seeks to merge spirituality, adventure and business. If you are a good fit for us and we are a good fit for you, membership is available for one year at a time.

Innovation happens out of context. The Zenith project is your gateway to adventure  

Adventure can be nerve wracking, and so can business. Lean into that fear.

You should be a little intimidated by us. And we should be a little intimidated by you.

If you are accepted into The Zenith Project, we’ll be asking you to trade the comforts of the life that you have to embrace the unknown.

If our mission inspires you and you are an adventure conscious entrepreneur, we invite you to apply for membership. Seating in the Zenith Project is limited and there are currently only a few spots remaining.

The first step in this journey is to complete your application. We’ll review your application and reach out to you to schedule an interview.

We look forward to speaking to you.


Tom and Curtis

Vortex Strategy and The Zenith Project

Vortex Strategy is a leadership consultancy for world leaders, based in Vancouver, British Columbia, founded by Tom and Curtis.

For decades, they have been exploring the relationship between adventure and spirituality as a vehicle to create deep, lasting and permanent transformation.

The Zenith Project is a trail blazing program. It is a pioneering cohort that gives access to exclusive, epic adventures available to members only.

Their programs are only accessible to legendary adventure conscious entrepreneurs.

Their greatest pleasure is forging ahead to blaze a brave new trail at the confluence of adventure, spirituality and business.

Their mission is to create a world where people are creating from their gifts and living their best life ever.
And when they are not working on their mission, they are navigating the world of life, adventure and relationships.

They are either on an adventure or training for the next one.